Why We’re Saying No to Black Friday

Some things, like natural processes, shouldn’t be discounted.

Every year, brands slash prices, flood inboxes and push urgency to ‘buy’ and ‘buy now!”. Black Friday and Cyber Monday are engineered for impulse. Honey For Life, however, is built on something slower, deeper and far more precious - the work of bees, the patience of forests and the quiet rituals of nature.

That’s why we’re choosing not to participate in the discounting rush this year - and we’re quietly stepping away.

If you’re curious to hear more about our thoughts - we’d love to share!

1. Our Honey Takes Months to Make — Not Minutes

To create just one kilo of honey, a hive of 60,000 bees will visit more than two million blossoms.
They fly, collect, return, fan, evaporate, repeat — thousands of times over.

There is no express lane in this process.
No shortcut. No automation. No “fast-tracked” honey. It’s built over time. 

With this in mind, reducing the value of something that takes nature such time feels misaligned with our ethos. Honey is more than a product - it’s a collaboration between bees, forest and season. In our eyes that’s worth respecting.

2. Discounts Don’t Honour the Bees

Our honey is made drop by drop, wingbeat by wingbeat.
It isn’t mass-produced and it really shouldn’t be treated as disposable.

Discounting can unintentionally devalue what bees do for us. If you need a refresh about what they do, here’s a little hint -

They pollinate biodiversity
They sustain food systems and;
They maintain ecological balance

A jar of honey is a small miracle. We choose to price it with integrity, not urgency.

3. Our Story Is Built on Quality, Not Volume

Honey For Life exists to champion Western Australian pristine forests, beekeepers and the bees themselves. We produce intentionally and in direct partnership with our landscapes and our seasons. Our honey is rare because the process is rare.

So What Do We Offer Instead of Discounts?

So much goodness! 

We offer honey as close to the hive as possible - raw, bioactive, potent and made with intention.

When you choose Honey For Life, you’re choosing good values.

To our Honey For Life community - thank you for your unwavering support. We wholeheartedly appreciate it.