A New Chapter for Honey For Life with Jesinta & Buddy Franklin

A New Chapter ... 

Honey For Life is proud to announce a new and deeply meaningful chapter in our story, with Jesinta Franklin and Lance (Buddy) Franklin joining the business as co-owners. More than a partnership, this marks a shared commitment to purpose - to protecting bees, preserving the Australian landscape, and crafting honey that remains raw, bioactive and wholly unaltered, just as nature intended.

After years of collaborating with some of the world’s most respected brands, Jesinta and Buddy were drawn to Honey For Life for its integrity, provenance and people. This co-ownership goes far beyond endorsement. They now sit at the table, working alongside our beekeepers and the incredible women in our Western Australian facility who hand-pour every jar. It’s a hands-on, values-led approach that reflects the heart of Honey For Life - family-run, deeply local, and grounded in care for both people and planet.

Health and wellbeing have long been at the forefront of Jesinta and Buddy’s personal and professional lives, making honey a natural extension of how they live and fuel their days. From supporting immune and gut health to providing slow, sustained energy, bioactive honey plays a quiet but powerful role in everyday rituals. 

To be custodians of a product that is pure, natural and comes straight from the bees - with proven antibacterial and therapeutic properties - is something they’re deeply passionate about sharing with Australian households and families around the world.

Western Australia sits at the centre of this vision! Home to some of the last disease-free honeybee populations on earth, its pristine Jarrah, Karri, Marri and Manuka landscapes allow Honey For Life to produce some of the world’s most potent bioactive honeys. For Buddy, WA is also a place of personal heritage - where he was born and raised - making this connection to land and community is especially meaningful.

Looking ahead, this partnership signals a clear and considered direction for Honey For Life - one rooted in intention, sustainability and legacy. Together, we’re focused on strengthening the Australian honey industry, protecting the ecosystems that sustain it, and honouring the invisible thread that connects community, environment and wellbeing. From the hive to your hands, this next chapter is about building something lasting - for our families, our bees, and generations to come.