Fuel Naturally

REAL HONEY. NATURAL FUEL. MADE TO MOVE.

Buddy Franklin's search for a more natural way to fuel endurance training revealed an opportunity to change the game. The result is Raw Electrolyte Honey, a collaboration that makes real Western Australian honey the fuel.

FROM THE FOOTY FIELD TO NEW YORK

After nearly 20 years at the highest level of AFL, Buddy Franklin was no stranger to pushing his body. But preparing for the 42.2 kilometres of the New York City Marathon was an entirely different challenge.

As a 2025 Indigenous Marathon Foundation Ambassador, Buddy trained alongside Johnathan Thurston and the Indigenous Marathon Project squad. Their marathon effort helped spearhead a $1 million fundraising campaign supporting health, education and leadership programs in First Nations communities.

Every kilometre carried a purpose beyond the finish line. It also made the way Buddy fuelled his body more important than ever.

THE PROBLEM WITH TRADITIONAL FUEL

During endurance training, Buddy found that conventional sports gels left him feeling nauseous and unsettled.

"Playing sport for nearly 20 years, gels would absolutely destroy my guts. I kept thinking, there has to be something out there that we can create that is going to be better for our bodies."

Buddy's experience is personal, and every athlete responds differently. But it exposed a clear opportunity: could endurance fuel be simpler, more natural and built around real food?

THE MOMENT EVERYTHING SHIFTED

Buddy began using Honey For Life's On-the-Go Honey Snaps during his marathon preparation. He used two before the New York race and another approximately every five kilometres along the course.

Honey provided naturally occurring carbohydrates in a simple format he could easily carry and use while running. It changed the way Buddy thought about sports fuel.

Instead of creating another formulated gel, what if real honey became the foundation?

CHANGING THE GAME WITH REAL HONEY

That question became the starting point for Raw Electrolyte Honey.

The aim was not to create a conventional sports gel with a little honey added for flavour. The aim was to build an entirely new kind of product where the honey is the fuel.

As owners of Honey For Life, Buddy and Jesinta Franklin saw the potential from two perspectives. Buddy imagined natural fuel for training, endurance and racing. Jesinta saw something simple and useful for everyday wellness and active living.

Together, those ideas became Nature's Collab.

BRINGING HONEY FOR LIFE AND SODII TOGETHER

Honey For Life brought TA35+ raw Western Australian Marri honey, beekeeping expertise and a connection to the state's native forests.

Sodii brought its electrolyte expertise and purposefully formulated blend featuring ancient Lake Deborah salt.

We jumped at the opportunity to work with the Sodii team. We were able to come up with such an unbelievable formula. It is absolutely incredible and something I'm really excited about.

The result combines two distinctly Western Australian ingredients: Marri honey from WA's native forests and ancient salt from Lake Deborah.

THE HONEY IS THE FUEL

Each sachet contains 31g of TA35+ raw Marri honey, delivering 25g of naturally occurring carbohydrates.

The Marri honey is raw, cold-extracted and independently tested for Total Activity. Its rich toffee and caramel characteristics combine with the subtle saltiness of the electrolytes to create a flavour naturally reminiscent of salted caramel.

This is not a token amount of honey. The honey is the carbohydrate source.

WHAT IS IN EACH SACHET?

31g of raw TA35+ Western Australian Marri honey
25g of naturally occurring carbohydrates
400mg sodium
210mg potassium
70mg magnesium

It combines real honey with purposefully formulated electrolytes in one convenient sachet.

MADE FOR MORE THAN SPORT

Nature's Collab began with Buddy's endurance experience, but it was created for more than professional athletes.

"The biggest thing about this is that it's not just for sportspeople. It's for everyday life."

Raw Electrolyte Honey is made for running, hiking, training, racing and active days. It takes one of nature's original carbohydrate sources beyond the pantry and into modern movement.

Real honey. Purposefully formulated electrolytes.

Natural fuel, made to move.